M3 + Pinch Financial

"If there is one thing we are very proud of, it's the DNA we have developed throughout the years. It's because of that, Andrew has chosen to join our group." - Luc Bernard

M3 + Pinch Financial

A very powerful customer portal


We’re excited to announce that we bought the critically acclaimed fintech, Pinch Financial and their innovative digital solution for homebuyers. The acquisition instantly gets our brokers ahead of the customer journey curve, helping to kick start qualified leads for you during the busy spring/fall home hunting seasons.

Full mortgage qualifications in 10 minutes

Pinch’s industry leading platform provides brokers instant access to qualified buyers at the beginning of their home buying journey… including automated verification of a buyer’s full mortgage information to qualify them in minutes — anywhere, anytime.

Unprecedented customer-centric acceleration

As you are aware, we continue to experience a rapid change in consumer behavior during this new normal. The purchase of Pinch Financial not only allows us to address the changing landscape… but seize that opportunity to help our brokers differentiate themselves in the marketplace. 

Thanks to Pinch, brokers now have the instant ability to: 

• Access consistent and qualified leads from the best-in-class platform in the mortgage industry (leveraged by realtors and consumers alike) 

• Streamline the customer experience from the get-go (beginning to closing) 

• Marry ease, efficiency and an incredible “speed to yes” for both brokers and customers on their home hunting journey 

• Grow your business better, stronger, faster

Make no mistake, moving beyond moments to provide a whole customer journey from beginning to end is one of the bigger opportunities out there when you talk post pandemic. By integrating Pinch’s innovative solutions, brokers now have the opportunity to amplify our vision to deliver an unparalleled experience that creates customers for life.

M3 + Pinch Financial

Why did Pinch Financial choose M3?

“Choosing M3 was born out of a number of reasons. From a culture standpoint, we have a tremendous fit between our engineer team and M3 Tech, and on the business side with myself and everybody [at M3]. Culturally, it’s a great fit, and we also had the chance to evaluate the technology that M3 have in-house; what we’re both working on can create a really strong proposition in the next two to three years, in particular.” - Andrew Wells, co-founder & CEO Pinch Financial

"It was the result of a clear shared ethos with Pinch, it was a real fit. Plus, we love their tech; it's very cutting-edge and there are more things they are working on that will bring this to a whole new level in the coming months and years. We want to reduce the time that the broker spends on the process of stuff that could be automated, and focus on serving the customer’s needs. That is where the sweet spot is for all of our brokers and if we can take that non-value-added work out of their process, that’s good for everybody." - Dino Di Pancrazio, chief strategy officer & head of the mortgage division, M3

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